Yuki & Sandy
YUKI and SANDY crossed paths and bonded over shared frustrations expressed by clients: investing thousands into creative projects or not understanding marketing dynamics and user behavior but seeing little to no results. Whether your goal is brand awareness, leads, or conversion, we're here to produce and execute with confidence and deliver real, impactful results for your brand.
Fun Facts:
YUKI relocated from Japan to follow her music passion. In a twist of fate, she pivoted to a creative producer/director role and now hangs with her two cute pups, Pickle and Cheese.
SANDY helped Apple launch some of their very first paid ads, and started a popular fried chicken blog on Instagram during that time.
Case Studies
MEL'S DRIVE IN x LANA DEL REY
BRIEF
Create a standout event celebrating the release of Lana Del Rey's new album at Mel's Drive In. The event should offer an immersive experience for fans, with special emphasis on introducing an exclusive Lana Del Rey-inspired milkshake flavor, personally approved by the artist.
WHAT WE DID
We executed a precision-targeted strategy, investing $200 in a strategically timed, four-day boosted post. This campaign specifically engaged the 21-35 age group in San Francisco and Los Angeles with a strong affinity for Lana Del Rey. Our flyer design, centered around Lana Del Rey's arresting album art, ensured the 'Giveaways' section commanded immediate attention, leaving a lasting impact.
OVERALL RESULTS
A line that started at 4:30pm (even though the the event didn't officially begin until 6:00pm), and stretched for blocks on Sunset Blvd. The last table was seated at 1:00am (versus the client's expectation of 10:00pm).
Following this event, our client saw a significant increase in website traffic, social media engagement, brand awareness, and sales. The demand for venue buyouts has been exceptional, with notable partnerships and interest from Drink 818 Tequila, Beis, Paramount+ Studios, ABC, Hulu, and continued interest from the Interscope record label — all in one year after this event.
OWNED POSTS; INSIGHTS
Total Impressions: 185,858
(Organic): 171,522
Total Impressions (Paid): 14,336
Total Reach: 156,509
Total Shares: 3,532
Total Likes: 49,018
Total Comments: 382
PRESS + USER GENERATED CONTENT
Lana Del Rey Repost:
994K likes
3.7K comments
STRATEGIC PROMOTIONS IN CHALLENGING TIMES
MAIN CHICK HOT CHICKEN
OVERVIEW
Main Chick Hot Chicken successfully navigated economic challenges with our strategic promotional support from March to June 2024. This case study showcases two successful campaigns where we optimized targeting, messaging, and creative assets for both organic and paid social media, alongside in-store flyers. Bolstered by an enhanced investment in targeted ads, this integrated approach drove a strong customer response and boosted sales significantly.
CONCLUSION
Main Chick Hot Chicken demonstrates resilience amid economic challenges through effective promotional strategies. The Combo 2 and expanded $9.99 specials underscore the impact of targeted promotions and strategic marketing efforts in driving customer engagement and sales growth.
By continuing to refine these approaches, Main Chick Hot Chicken aims to adapt to evolving consumer behaviors amidst economic challenges in California, including rising business costs, increased minimum wage, and escalating food and labor expenses. The goal is to sustain momentum and elevate customer satisfaction across all its locations.
